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TSA eMarketing Research Intern

About TSA:  The Smithsonian Associates (TSA) advances the Institution’s mission “to increase and diffuse knowledge” through life-enriching educational and cultural experiences inspired by the Smithsonian’s research and collections for DC-region students, families, and adults, and for learning communities nationwide.

Intern Duties:  Support eMarketing to manage online questionnaires and conduct market research

  • Pull customer segments from in-house database, send Zoomerang questionnaires, enter responses into Tessitura—TSA’s customer relationship mgt.  system
  • Create and update questionnaires to encourage email opt-ins, identify customer
  • Generate reports on questionnaire data and eMarketing campaigns
  • Help conduct research on competitors, new online advertising opportunities, and on speakers and performers, who make presentations at the Smithsonian

 Learning Objectives: 

  • Market research, including online surveys and product development
  • Data mining, customer segmentation, consumer behavior
  • Direct marketing, email marketing, and online advertising
  • Web & email analytics and online consumer behavior

Qualifications: 

  • Education/background in marketing, business, or related field
  • Excellent computer skills with experience or an interest in customer database mgt.
  • Experienced with Microsoft Office, esp. Excel and creating basic formulas
  • Interest in market research, customer surveys, & basic statistics

Terms: Spring (Jan – May), Summer (Jun – Aug) & Fall (Sept – Dec)

Time Commitment: 32 hours/week, 1 full semester

Schedule: Monday-Thursday, 9:00AM-5:00PM, but schedule can be flexible

Supervisor: Dennis Smoot, Director, Internet Strategies

Award Package: None

Location:  S. Dillon Ripley Center, Smithsonian Institution, Washington, D.C.

To be considered in the first round of applications, please submit your materials by the dates below:  Fall Positions: July 1; Winter/Spring Positions: October 1; Summer Positions: February 1 (Applications received after these dates will still be considered on an as-needed basis).

To Apply:  Complete the online application at http://intern.si.edu/. Click on the link for the Smithsonian Online Academic Appointment System (SOLAA). Questions can be directed to the Intern Coordinator at TSAInternships@si.edu or 202.633.8641.